Become an Ace in selling
From complex B2B sales processes to high volume consumer sales, conversion is what it’s all about. Sales reps can only thrive in a digital world if their tools and content equip them to sell more effectively.
Align your Sales enablement with your Marketing automation to unlock your organization’s conversion power.
What is Digital Sales Enablement?
Sales enablement is the process of providing your company’s
sales team with the resources they need to be successful. Common sales enablement resources include tools, automation, content, and information that prepares your reps to close new business. While sales enablement is still picking up traction for many companies, the returns of investing in sales enablement are in your favor. Over 75% of companies that implement sales enablement strategies see an increase in sales between 6% to 20%.
The 2ManyDigits Digital Sales Enablement Maturity Model depicts the movement of a sales team and its tooling through several levels of maturity. Starting with a state of “ad hoc” selling and eventually assuming a state where your sales team can and will sell like an ace with predictable performance, accurate forecasting and spot on insights. Each one of these growth and maturity stages is represented by certain attributes.
The added value of Digital Sales Enablement
- Customer engagement
- Offering the right product at the right time
- Sales conversion
- Leadership support
- Focus on sales goals
- Shorter sales cycles
- Digital processes
- Speed of execution
- Predictable forecasting
Digital Sales Enablement Maturity Model
In Ad Hoc Sales, leadership has no perceived need for sales enablement. No defined, evaluated or implemented Sales Enablement functions, applications or processes. No CRM, Marketing Automation, Knowledge Management or other Sales Enablement application in place. Sales reps capture leads in Excel and use their own systems and technology to support their sales efforts. Sales is collateral and not shared.
Mature your Digital Sales Enablement using the following model and get your organization on track of becoming an Ace in Selling, or what we call selling like a boss.
Starter
>Use lead object
>Use opportunity object
>Use standard reports
>Online presence
>Web-to-lead
Basic
>Campaigns
>Lead qualification
>Lead scoring
>Path ‘guiding for success’
>Automated lead to opportunity conversion
>Forecasting
>Elaborate KPI reporting and dashboarding
>Messaging
>Customer 360
>Online selling
Intermediate
>Lead generation
>Lead nurturing
>Personalized campaigns
>Lead tracking
>Marketing automation
>Customer journeys
>BI insights & analytics
>Knowlegde base
>Online marketplace
Boss
>AI lead & opportunity scoring
>Activity capture
>Automated contacts
>Big data
>AI powered BI insights & analytics
>Predictive selling
>Customer life cycle management
>Online community
In your Customer Relationship Management, engagement is key and Salesforce your solution.
Other solutions
Starter Kit
With the 2ManyDigits Starter Kit you are able to carry out the basic CRM activies of Salesforce.
Health-Check
Independent overview of where you stand. Tools to grow your Salesforce concurrently with your company. For a Salesforce that is future-proof. Insight in 2-5 days.
Digital Sales Enablement
Digital Customer Engagement is enabling your customers to experience your brand the way they want and move from one channel to another seamlessly.
Digital Customer Engagement
Align your Sales enablement with your Marketing automation to unlock your organization’s conversion power.
Smartupload
For IT managers and Salesforce admins, adopting SmartUpload means embracing a future where technology aligns seamlessly with business needs, driving growth and efficiency.
2MD Academy
Our world is constantly changing. Keep your company up to speed with new knowledge.