News:

2ManyDigits is a trademark

2ManyDigits is a fast growing Salesforce boutique with the ambition to become the number 1 Salesforce partner in the SME market in the Netherlands. Besides that we are developing several Salesforce Apps that potentially can be distributed globally. To support these ambitions we have registered our trademark and here is why.

Maximum Protection

Business owners spend a great deal of time, money, and effort building their company and its reputation in the marketplace. Protecting that reputation is of paramount importance to survival and future success. In a world where risk is ever-present and inescapable, registering a trademark can significantly reduce risk and drive value. Registration provides nationwide priority over all others who might seek to adopt the registered mark. It seems a bit early since we have only started one and a half years ago but it is best to start to explore the trademark process before even forming the company. It can become quite costly in legal fees to have to amend the company name, should you accidentally infringe upon someone else’s registered trademark.

4 reasons registration of your trademark is a good idea:

1

Avoiding Unwelcome Change

Changing the name of a company can be a difficult and costly task. Having successfully created a good reputation for your business, it can take significant marketing effort to rebuild a renamed brand. When your brand is unregistered there is always the risk that another business may register it and cause significant difficulties, perhaps by attempting to prevent your business from operating or expanding under its current identity.

2

Your supply chain may involve international commerce

Even if you choose not to sell your products worldwide, they may have international reach in other ways. Depending on what you sell, and how its manufactured, it’s important to be aware not only of where your suppliers operate, but where their suppliers may be based as well. You’ll want to consider registering your trademark in countries involved in your supply chain to prevent, for instance, situations where a subcontractor may illicitly appropriate your name to profit from their involvement with you.

3

Protection Against Cybersquatters

Cybersquatters claim domain names in the hope to get a ransom fee of companies that are using this name as a brand name. For a successful challenge of a domain name, the claimant must prove it has rights in the claimed trademark and that the domain registrant obtained the domain in bad faith. Without a registered trademark, it is extremely difficult, if not impossible, to prove rights in the mark and bad-faith registration of the domain.

Finally, there are significant financial incentives to register your trademark. A trademark is an asset that has monetary value. It can be bought, sold or licensed and you can demand royalties for exploitation to your licensee, for instance, a distributor.

4

Your brand is worth money

A trademark is one of the most important assets of your company. Registration is the necessary investment to protect it.

Free advise! Registration of your brand is a complex and tedious job. So let a trademark registration partner to do the job for you. Our partner here is Merk-Echt. They can handle registrations in every part of the world and they provide service to keep your brands secured once the registration is active.

Curious to know more about trademark registration?

Please contact Iwan