Tips and tricks:
Four Sales tips to always be closing!
Your sales reps need to always be closing! To do what you do best, you need qualified leads. So get cracking on your Sales Funnel with these tips and check out the ABC of Sales 🙂
1
Sales and Marketing are in the same team
Marketing and Sales teams should have the same goals and collaborate on 1 sales pipeline. Where Marketing focuses on lead nurturing through online campaigns in Pardot or Marketing Cloud, Sales focuses on all hot leads that get assigned to them automatically from the marketing campaign. Together they are accountable for lead conversion.
TIP! Sales reps, make Marketing your friend. We know you don’t like cold calling. So, get your hot leads from your online marketing campaigns and boost your conversion rates!
2
Sales Cloud Einstein Scoring
Einstein Scoring is that little helper that lets you know what to work on first. Leads that are more likely to convert (based on the quality of leads that have converted in the past) are prioritized automatically and assigned a higher score. Likewise, opportunities that are more likely to close are identified and scored higher. The Machine Learning capabilities of Salesforce are getting smarter with every lead you convert and every deal you close.
TIP! Let AI do the cherry-picking. Sales reps that like to manually update their CRM are very hard to find. Let Artificial Intelligence do the heavy lifting for you with smart and automated scoring on leads and opportunities.
3
Don’t be a robot
In the end of the day, people like to do business with people, and so the human factor of Sales reps comes in. Campaigns and automation tools should help you focus on getting the best leads and opportunities. To close more deals, give your personal attention to your customer with the right presentation and the best personal follow-up. And guess what, Salesforce has a new tool for this: Salesforce Meetings!
TIP! Forget all of the above and make it personal. Yes, Salesforce can do all that for you and unlock your Sales potential, but closing the deal is where YOU come in!
4
The ABC of Sales
TIP! You close or you hit the bricks! Just as a motivational speech, watch the ABC of Sales: Always Be Closing.