But how do we match prospects?
When using multiple criteria, there are 2 Match Types: Match All and Match Any
Match All criteria is comparable to the AND function. The prospect will have to match ALL criteria to get on/off the list. An example: the prospect filled out the contact form AND is from The Netherlands. We will now get a list of all prospects who are in The Netherlands and filled out the contact form.
Match Any on the other hand is similar to the OR function. The prospect will have to match any criteria to be added or removed from the list. An example: OR the prospect filled out the contact form OR is from The Netherlands. This means that all prospects who filled out the contact form will be added to the list. But also all the prospects who are from The Netherlands. Even if they did not fill out the contact form!
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